Bangkok, 10 November 2026 – Thailand’s Cabinet has endorsed revised import-duty collection rules for goods bought from overseas through e-commerce platforms, with rates capped at 30% according to customs tariff classification. Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas outlined the changes at Government House on 10 November. The rules are due to take effect the day after publication in the Royal Gazette.
For Asian online sellers, logistics providers and investors, the important distinction is that 30% is a ceiling, not a uniform duty on every purchase or a confirmed 30% increase in retail prices. The measure could change the cost of serving Thai customers, but the effect on individual products will depend on their classification and applicable treatment. No specific calendar start date was established in the reviewed announcement.
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