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Louis Vuitton Faces China Sales Pressure After Molly Tea Trademark Backlash

Louis Vuitton is facing commercial pressure in China after its trademark victory against Molly Tea triggered consumer backlash, adding to challenges in the luxury market.

By Rebecca Hsu4 min read

Shanghai, 10 September 2026 – Louis Vuitton is facing renewed pressure in China after a high-profile trademark dispute with local beverage chain Molly Tea triggered consumer backlash, adding another challenge for the French luxury house in one of the world’s most important premium-goods markets.

The dispute began after a Chinese court ruled that Molly Tea’s four-petal floral logo infringed seven trademarks associated with Louis Vuitton’s well-known monogram.

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Author

  • Rebecca Hsu

    Rebecca Hsu is a Senior Economist and Lead Analyst for The Ledger Asia, focusing on the rapidly evolving financial landscapes of East and Southeast Asia. With a background in sovereign risk assessment and emerging market trends, Rebecca provides sharp commentary on trade dynamics, monetary policy, and the digital economy's impact on regional growth.

    Formerly a strategic advisor for major financial institutions in Hong Kong, she excels at translating complex macroeconomic shifts into actionable insights for investors and policymakers. Her work at The Ledger Asia centers on China’s economic transition and the burgeoning manufacturing hubs of ASEAN, ensuring readers stay ahead of Asia’s shifting financial tides.