Beijing, 7 September 2026 – China’s Supreme People’s Court has issued guidance clarifying when artificial-intelligence applications can create legal liability, covering deepfakes, voice cloning, algorithmic price discrimination and false machine-generated information. The framework signals that rapid adoption of generative AI will be accompanied by clearer duties for users, service providers and businesses deploying algorithms in consumer transactions.
The guidance states that recognisable digital replicas of a person’s face or voice should not be created or distributed without consent. Using synthetic identities to spread false claims or damage a person’s reputation may also trigger liability. The principle is commercially significant because realistic replicas can now be produced from only a small number of photographs or a brief voice recording, lowering the cost of impersonation and increasing fraud risk.
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