BAYAN LEPAS, 18 November 2025 – CIMB Bank Berhad (CIMB) has strengthened its commitment to youth empowerment and community well-being with the launch of the +Play Finance Programme, a holistic financial literacy initiative developed in collaboration with the Nicol David Organisation (NDO). Introduced at Karnival Celik Kewangan in Penang, Bank Negara Malaysia’s nationwide financial literacy campaign — the programme is designed to equip young Malaysians with the essential skills needed to thrive in an increasingly dynamic environment.
Blending physical movement, mental wellness, and financial education, the +Play Finance Programme aims to nurture emotionally resilient and financially capable youth. The initiative will benefit more than 750 students across 30 schools in the Klang Valley, delivering engaging workshops and interactive movement-based sessions that reinforce discipline, confidence, and foundational money management skills.
Gurdip Singh Sidhu, CEO of CIMB Bank Berhad and CIMB Malaysia, said the programme reflects CIMB’s mission to drive progress by equipping communities with the tools needed to succeed.
“Malaysia’s future will be shaped by young people who are confident, disciplined and equipped to make sound decisions. +Play Finance brings together the values forged through sport, resilience, discipline and respect, with the financial awareness needed to navigate life responsibly. Through this collaboration with CIMB, we hope to inspire a generation ready to lead with purpose and contribute meaningfully to their communities.”
Datuk Nicol David, founder of NDO and former world squash champion, emphasised the importance of combining life skills with financial understanding.
The programme introduces students to key money management concepts including saving, budgeting, responsible spending, and setting financial goals. Delivered over four weekly sessions, it embeds financial literacy into accessible, enjoyable physical activities, breaking the traditional barriers that often prevent open discussions about money among younger students.
Aligned with CIMB’s ‘Kita Bagi Jadi Komuniti’ initiative, +Play Finance underscores the Bank’s focus on strengthening financial and economic inclusion through meaningful partnerships. The programme reinforces CIMB’s broader commitment to ensuring that Malaysians from all backgrounds have access to the knowledge and support needed to build secure, sustainable livelihoods.
