Last updated on December 25, 2025
KUALA LUMPUR, 29 September 2025 – Malaysia’s homegrown coffee chain ZUS Coffee is set to make its debut in Pakistan and Morocco by the first half of 2026, marking its first foray beyond ASEAN.
Co-founder and Chief Operating Officer Venon Tian told Bernama that the company expects to open its first outlet in Pakistan through a local master franchise, while its first Moroccan store should launch by the first or second quarter of 2026.
“We are exploring opportunities outside ASEAN,” Tian said.
Regional Growth Targets
ZUS Coffee, which has grown rapidly across Southeast Asia, is also focused on expanding its presence within the region. The company aims to raise the number of stores in Malaysia to 850, while targeting 20 outlets in Thailand and 190 to 200 stores in the Philippines, where it already operates.
Its first outlet in Indonesia is scheduled to open in the first quarter of 2026.
“We are expecting to surpass the 1,000-store mark overall by end-2025,” Tian added.
Currently, ZUS Coffee is the fastest-growing coffee chain in Southeast Asia, with over 900 stores and more than 6,000 employees.
IPO Not a Priority
Asked about a potential public listing, Tian said the company remains focused on building its business fundamentals.
“For us, it is always business first rather than pursuing a corporate exercise pathway. For now, we are taking things step-by-step. There is no priority (for listing) at the moment,” he said.
Budget 2026 Expectations
On the upcoming Budget 2026, which will be tabled in Parliament on October 10, Tian urged the government to provide more support for Malaysian entrepreneurs and prioritise social welfare.
“Budget 2026 needs to look after the well-being of the people. That is very important. On coffee-related issues specifically, we are hoping there will be initiatives to empower local coffee farmers and traders that could actually bring up the entire coffee ecosystem,” he said.
