Bangkok / Singapore, 27 January 2026 – Thailand is witnessing a remarkable tourism boom at Udon Thani’s Red Lotus Sea, driven by the so-called “Lisa Effect”, a phenomenon sparked by global pop star Lalisa “Lisa” Manobal’s role as an ambassador in the Amazing Thailand x LISA campaign. Officials now forecast as many as 120,000 visitors to the picturesque attraction this season, underscoring how celebrity influence and digital-era marketing are reshaping travel trends in Southeast Asia.
The Red Lotus Sea, a vast expanse of vibrant, blooming lotus flowers on Nong Han Lake in Kumphawapi district, has traditionally drawn local tourists. But this season, strong global interest has surged, with visitors from China, Laos, Germany, Japan and other markets travelling to “follow in Lisa’s footsteps” after promotional visuals featuring the Thai-born star circulated widely online.
Celebrity-Led Tourism Comes Alive
Tourism officials from the Tourism Authority of Thailand (TAT) say the rise in footfall reflects the success of working with a high-profile figure like Lisa to amplify Thailand’s travel appeal. TAT Governor Thapanee Kiatphaibool highlighted that the campaign’s buzz is drawing both domestic and international travellers eager to experience the scenic beauty and tranquil environment of the lotus-covered lake firsthand.
Visitor data compiled through late January indicates nearly 50,000 visitors have already enjoyed the Red Lotus Sea this season, a near equal mix of Thai and foreign tourists, demonstrating expanding international curiosity for secondary destinations beyond major Thai cities.
Economic Lift for Local Communities
The tourism uptick is translating into tangible local economic benefits. Boat operators at the key Ban Diam Pier and other access points are seeing heightened demand as visitors book sightseeing trips to navigate the lotus expanse. Weekend figures have shown strong revenues for local service providers, while some tourists actively seek the same photo opportunities made famous by the campaign.
TAT officials have also urged enhancements in site management and safety measures to ensure high standards for visitors amid rising demand, including oversight of boat operations and pricing transparency, with a view to sustaining long-term travel interest.
Broader Tourism Implications
For Southeast Asia’s travel industry, the Red Lotus Sea surge highlights how influencer-led tourism marketing, especially campaigns featuring globally recognised figures, can rapidly elevate lesser-known destinations. As tourism rebounds across the region, such strategies may become increasingly central to national tourism boards seeking to diversify visitor flows and stimulate local economies.
With the peak bloom usually occurring between mid-January and mid-February, authorities and local businesses are preparing for sustained interest through the rest of the season and urging travellers to plan ahead as the lotus spectacle continues to unfold.
