KUALA LUMPUR, 28 October 2025 – Branding and marketing solutions specialist SBS Nexus Berhad (“SBS Nexus” or “the Company”) has received approval from Bursa Malaysia Securities Berhad (“Bursa Malaysia”) for its proposed initial public offering (IPO) and listing on the ACE Market, marking a major milestone in the group’s transformation into a publicly listed company.
The approval was conveyed to M&A Securities Sdn Bhd, the Principal Adviser, Sponsor, Underwriter and Placement Agent for the IPO. SBS Nexus is targeting to debut on the ACE Market in the first quarter of 2026, with an enlarged share capital of 490 million ordinary shares.
IPO Structure and Share Allocation
The IPO will comprise a total of 171.5 million ordinary shares, representing 35.0% of the enlarged share capital, divided into:
- Public issue of 122.5 million new shares (25.0% of enlarged capital)
- Offer for sale of 49.0 million existing shares (10.0% of enlarged capital)
Of the 122.5 million new issue shares, allocations are as follows:
- 24.5 million shares for application by the Malaysian public
- 17.15 million shares for eligible directors, employees and contributors
- 61.25 million shares via private placement to Bumiputera investors approved by the Ministry of Investment, Trade and Industry (MITI)
- 19.6 million shares by private placement to selected investors
The 49.0 million offer-for-sale shares will also be allocated to selected investors via private placement.
CEO: “A Major Milestone in Our 22-Year Journey”
Managing Director and Chief Executive Officer Mr Wong Chun Mun described the Bursa Malaysia approval as a pivotal moment for the Group.
“We are delighted that Bursa Malaysia has approved our IPO and listing proposal after a rigorous assessment process. This brings us closer to becoming a publicly listed company — a key step in our growth journey,” said Mr Wong.
“With 22 years of industry experience, SBS Nexus has evolved in tandem with the ever-changing branding and marketing landscape. Our goal is to leverage this listing to capitalise on the fast-growing opportunities in Malaysia’s creative, digital, and SME branding ecosystem.”
Positioning as a One-Stop Branding and Marketing Solutions Group
SBS Nexus and its subsidiaries — SBS Digital Holdings, SBS Digital Media, SBS Events, SBS Media Tech, SBS Social, and Shanghai Media, operate as an integrated branding and marketing solutions group, offering both offline and digital services.
Its core offerings include:
- Offline branding solutions — out-of-home media, PR campaigns, event management, and print publications.
- Digital branding solutions — online marketing, digital broadcasting, video production, digital-out-of-home media, and website/app development.
Through this dual-channel model, the Group serves entrepreneurs, SMEs and corporates throughout their business lifecycle, providing cross-sell and integrated marketing solutions that build cohesive brand strategies for clients.
Leveraging the “ShangHai” Brand and Expanding to New Markets
SBS Nexus has successfully built a strong reputation through its “ShangHai” brand, a well-known name among the Mandarin-speaking SME community since 2017. Under the ShangHai brand, the Group produces digital broadcast content, offline publications, and hosts business awards and networking events, which also act as lead-generation platforms.
As part of its next growth phase, SBS Nexus will expand into the Malay-speaking SME community under a new sub-brand called “MyUsahawanMedia”. The initiative includes the recruitment of 18 new employees dedicated to outreach, marketing, and client servicing for the Malay-speaking market.
Additionally, the Company will increase branding and marketing activities in Malaysia by recruiting another 20 employees to strengthen its in-house creative capabilities and reduce reliance on third-party providers.
Digital Expansion and New Headquarters Plan
To support digitalisation trends and client demand, SBS Nexus plans to expand its mobile, web-based application and digital-content production capabilities. The Group intends to hire 12 new employees to support these technology-driven initiatives.
Mr Wong revealed that SBS Nexus also plans to relocate to a new corporate headquarters, designed to house a full-fledged production studio, event and networking halls, conference facilities, and training rooms. The upgraded headquarters will serve as a hub for creative collaboration, media production, and SME networking events, further strengthening the Group’s brand ecosystem.
“We aim to create an inspiring space where innovation, storytelling and technology come together,” said Mr Wong. “It’s part of our commitment to sustainable growth, industry leadership and shareholder value creation.”
Outlook: Riding the Branding Boom
Malaysia’s branding and marketing industry is poised for growth as SMEs increasingly recognise the value of professional brand strategy and digital presence. SBS Nexus, with its established brand heritage, multi-channel service offering, and diversified customer base, is strategically positioned to benefit from this rising demand.
The IPO proceeds are expected to fund business expansion, brand development, digital growth, and working capital, ensuring that SBS Nexus continues to scale in the fast-evolving marketing ecosystem.
