Kuala Lumpur / Singapore, 27 January 2026 – Malaysian home improvement and household goods retailer MR DIY Group has emerged as Southeast Asia’s top-performing stock this month, outpacing all peers in the MSCI Asean Index as investor interest rises amid improving consumer demand and encouraging macroeconomic signals.
The company’s shares closed at RM1.88 per share on Monday (January 26), up around 23 per cent this month, leading all 91 members of the MSCI Asean Index in total returns. Analysts are turning more bullish on the stock, citing strong domestic consumption trends and expansion opportunities ahead.
Bullish Analyst Calls and Targets
Brokerage houses have raised their 12-month price targets:
- BIMB Securities sees the stock reaching RM2.40, while
- MBSB Investment Bank projects RM2.20, reflecting growing optimism among institutional investors.
Analysts highlight MR DIY’s position as a consumer discretionary play that is poised to benefit from a more resilient spending environment in Malaysia and the broader region. Growing consumer confidence, supportive fiscal measures and tourism-led demand are expected to bolster retail sector performance in the months ahead.
Drivers Behind the Rally
MR DIY’s strong performance is underpinned by several key factors:
- Retail scale and footprint: The group operates one of the largest home-improvement and household retail networks in Malaysia and the region, giving it broad market reach.
- Domestic consumption support: Malaysian policymakers have introduced measures such as cash payouts to adult citizens that can be spent at selected retailers and grocers, boosting discretionary spending that benefits chains like MR DIY.
- Expansion plans: The company has previously outlined intentions to continue expanding its store network and presence in key Southeast Asian markets, positioning it to capture ongoing retail demand.
Retail Sector Context
MR DIY’s performance contrasts with a broader retail environment in the region where growth can be uneven. For Malaysia, stronger local economic activity, including tourism inflows and household spending, is helping retailers and consumer-focused stocks attract capital even as global headwinds persist.
The retailer’s outperformance signals investor confidence in consumer demand resilience and underscores the appeal of large domestic retail chains with solid operational scale as Southeast Asia’s economy continues on a cautious recovery path.
