New York, 26 January 2026 – Once Upon a Farm, the organic baby food company co-founded by actress Jennifer Garner, is moving forward with plans for a U.S. initial public offering (IPO) that could value the business at about $764 million, according to a regulatory filing.
Once Upon a Farm, known for its cold-pressed, organic products aimed at infants and toddlers, submitted paperwork with the U.S. Securities and Exchange Commission (SEC) indicating its intention to list shares on a U.S. exchange. The planned valuation reflects growing investor interest in premium and health-focused consumer goods, particularly brands with strong retail presence and direct-to-consumer followings.
Company Background and Growth
Founded in 2017, Once Upon a Farm built its reputation on organic, preservative-free baby and toddler foods, first gaining traction through partnerships with grocery chains and e-commerce platforms. The company’s products also expanded into snacks and smoothies aimed at broader age groups as it sought to widen its market footprint.
Jenniver Garner, an Oscar-nominated actress and co-founder, has been a high-profile champion of the brand’s mission, leveraging her public visibility to help raise awareness about food quality, nutrition and transparent ingredients. Her involvement has been a notable asset in consumer engagement and market positioning.
IPO Details and Market Context
The regulatory filing did not disclose specific share counts or pricing ranges, meaning the timetable and final valuation will be shaped as the company engages with investors, market conditions and demand. Once Upon a Farm’s move toward an IPO follows a wave of U.S. listings from consumer and wellness-oriented companies in recent years, as public markets seek brands with strong loyalty and recurring revenue trends.
Consumer food and beverage companies often attract investor interest based on stable demand patterns, recurring purchases and growth potential in both retail distribution and subscription sales channels. If successful, the IPO would position Once Upon a Farm alongside other food brands that have tapped public capital to accelerate expansion and product innovation.
Outlook and Strategy
Industry analysts noted that the company’s performance ahead of its IPO, including retail presence, e-commerce growth and consumer brand strength, will be key factors for pricing and investor appetite. Brands that balance premium quality, clear differentiation and scalable distribution tend to perform well in both private and public markets.
Once Upon a Farm’s planned IPO also reflects broader shifts in investor interest toward products aligned with health, sustainability and transparency, trends that shaped consumer choices during the pandemic era and continue to influence retail food sectors.
