KUALA LUMPUR, 20 November 2025 — Oasis Home Holding Berhad is stepping confidently into the global sports arena after signing a landmark MOU to become the Exclusive Online Distributor of Official FIFA World Cup 2026 Licensed Products in Malaysia. The signing ceremony, attended by industry leaders, partners, and members of the media, marked a significant milestone for the fast-growing e-commerce and livestreaming specialist.
In his keynote speech, CEO Datuk Jaden Teoh Yee Seang underscored the cultural and commercial significance of this partnership, calling it a powerful convergence of two of Malaysia’s biggest passions, football and online shopping.
A Partnership That Blends National Passion With Digital Innovation
Datuk Jaden opened by celebrating football as a unifying force in Malaysian life, a shared emotional experience that transcends age, background, and region. From late-night matches to boisterous celebrations at mamak stalls, football remains one of the most powerful cultural threads in the country.
He then drew a parallel between this national love for football and the rise of online shopping, especially via livestream platforms like TikTok Shop, which he described as “entertaining, interactive, and personal”, aligning perfectly with how Malaysians engage with consumer experiences today.
The partnership with Esteem International Sdn. Bhd., Malaysia’s official licensee of FIFA merchandise, positions Oasis Home as the central online gateway for fans seeking authentic FIFA World Cup 2026 products.
“Through this collaboration, Malaysian fans can now purchase authentic, officially licensed FIFA merchandise with confidence,” he said, highlighting Oasis Home’s official channels, TikTok and the Oasis Home website — as the main distribution platforms.
Harnessing Livestream Commerce to Bring Fans “Closer to the Game”
Datuk Jaden emphasised the company’s strategic use of its livestreaming capabilities to enhance the FIFA 2026 shopping experience. Oasis Home will showcase products in real time through:
- Live demonstrations
- Close-up product views
- Interactive Q&A engagement
He stressed that livestreaming offers fans not just a transaction, but a “trusted, convenient, and engaging shopping experience”, bringing the excitement of the World Cup directly to Malaysian homes.
TikTok Shop: The Engine of Mainstream Malaysian E-Commerce
A major highlight of the speech was Datuk Jaden’s focus on TikTok Shop’s nationwide reach. He noted that the platform’s purchasing audience mirrors Malaysia’s demographic profile, with strong participation from the country’s majority Malay community, making it “one of the most effective platforms for brands looking to reach the wider Malaysian community.”
He also pointed out the strong performance of the sports category on the platform, which records robust monthly revenue and reflects Malaysians’ high appetite for sports-related merchandise.
This demographic positioning places Oasis Home in a strong commercial sweet spot, particularly with a global event as emotionally resonant as the World Cup approaching.
A Vision Beyond Distribution: Building Excitement for 2026
While the signing ceremony marks the official start of the partnership, Datuk Jaden made clear that Oasis Home sees this as the beginning of a much wider campaign.
“We cannot wait to share what’s coming, new collections, new experiences, and new opportunities to bring fans closer to the game they love,” he said.
He emphasised that Oasis Home and Esteem International will expand their reach, elevate fan engagement, and leverage digital commerce to connect Malaysians more deeply with the global football spirit as the FIFA World Cup 2026 draws near.
Conclusion
The partnership positions Oasis Home as a key digital player ahead of one of the world’s biggest sporting events. By blending football enthusiasm with Malaysia’s booming livestream e-commerce culture, Datuk Jaden Teoh is steering Oasis Home into a high-visibility, high-growth phase, one that unites community passion, authentic products, and next-generation retail engagement.
