KUALA LUMPUR, 20 November 2025 — Oasis Home Holding Berhad (KLSE:OASIS) has been appointed the Exclusive Online Distributor for key categories of Official FIFA World Cup 2026 Licensed Products in Malaysia, marking a major expansion of the Group’s e-commerce and livestreaming footprint ahead of the world’s biggest sporting event.
The appointment follows the signing of an exclusive distribution agreement with Esteem International Sdn Bhd, FIFA’s official licensee in Malaysia, granting Oasis Home Holding priority access to high-demand World Cup merchandise for online retail distribution.
Malaysian football fans will be able to purchase authentic, hologram-certified FIFA World Cup 2026 products through the Group’s primary digital channels, including its official website and TikTok Shop, where the company already has strong traction and engagement.
Huge Football Demand Sets the Stage for E-Commerce Breakthrough
Football remains one of Malaysia’s most influential cultural touchpoints.
According to the FIFA Audience Measurement Report for the 2022 World Cup, Malaysia recorded more than 19 million engagements across TV, digital, streaming platforms and social media, underscoring the country’s deep appetite for football content and official merchandise.
The partnership positions Oasis Home Holding to capture this demand ahead of FIFA World Cup 2026 through:
- Real-time livestream selling
- Product demonstrations and close-up showcases
- Creator collaborations on TikTok Shop
- Interactive fan engagement formats
TikTok Shop’s sports category continues to record strong monthly revenue, making it one of the most effective channels for nationwide merchandise reach.
CEO: “A Major Milestone for Our E-Commerce Growth”
Datuk Jaden Teoh Yee Seang, CEO of Oasis Home Holding, said:
“This appointment marks a meaningful milestone for us as we expand our e-commerce capabilities with one of the world’s most iconic sporting brands. Malaysians are passionate about football, and through our strong presence on TikTok Shop, we are providing fans with a trusted and authentic way to participate in the excitement of the FIFA World Cup 2026.”
He added:
“With support from TikTok Shop Malaysia, we will be working with a wide network of TikTok creators and affiliates to promote and introduce our World Cup 2026 merchandise online. Combined with our livestreaming strength and nationwide reach, we look forward to delivering an engaging, interactive and reliable shopping experience that brings official FIFA merchandise closer to every Malaysian home.”
Esteem International: “Oasis is the Right Partner for Real-Time Commerce”
Jeremy Chung Chee Yenn, Managing Director of Esteem International, said:
“We are delighted to partner with Oasis Home Holding for the online distribution of FIFA World Cup 2026 merchandise. Their strong track record in livestream commerce and their ability to convert real-time engagement into meaningful sales make them a natural fit for this collaboration. We are confident that their platform will deliver an effective and trusted way for Malaysian fans to access official FIFA products.”
Strengthening Oasis Home Holding’s Position in Malaysia’s Livestream Commerce Market
The appointment reinforces Oasis Home Holding’s growing influence in:
- Livestream e-commerce
- Digital-first retail
- Sports and lifestyle merchandise distribution
As the FIFA World Cup 2026 approaches, the company will unveil new merchandise lines and interactive shopping experiences designed to bring fans closer to the global tournament.
